Fig & Willow opened their doors in November of 2016 when owner, Katie Werhner had a vision to bring affordable fashion-forward clothing for the everyday woman!  We believe a great day starts with a great outfit!  And as fashion is ever changing we want everyone to be able to afford to fill their closets with new & pretty things!  With the positive responses to our boutique clothing, we knew taking our boutique online was needed, shopfigandwillow.com launched in February of 2017. 

As an emerging brand Fig & Willow currently operates two brick & mortar stores nestled in the heart of Neptune Beach and San Marco, Florida along with our online store.  Fig & Willow is a small business run all by women and we look forward to providing you with your next favorite outfit!  

For amazing sneak peeks, all of the upcoming trends, and awesome discounts make sure to follow us on social media @figandwillowboutique; sign up for our vip emails; and visit our store to say hi when you're in the neighborhood!  We can't wait to shop with you!






With the support of my amazing husband & family, Fig & Willow was founded in November of 2016!  With the crazy idea to leave my corporate retail job to open a small boutique, I set out on this amazing journey!  Now with a thriving small business and expanding online store, my goal is to continue to have fun along the way, spend time with my family & friends and enjoy this beautiful journey of life!  I live by "if you do what you love, you'll never work a day in your life"