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Holiday is Here! The new Holiday Collection has launched!

Holiday is Here! The new Holiday Collection has launched!

We are definitely those kind of people who decorate for Christmas before Thanksgiving. Especially this year when there really is no concept of time, right??  So, to have our Holiday Collection finally be here is so exciting!  What kind of Holiday style are you, dressed up or keeping it casual? Regardless of your style we have what you need.  From graphic Christmas sweatshirts to beautiful chifon skirts...we got you! Take a look below at some of our favorite looks!


Two women wearing Christmas Plaid Flannel Shirts

We love plaid for this season because they make you look festive but you can still keep that "cool girl" style.  Love both of these colors and can't wait to sport them with our new skinny black jeans.

Girls wearing red velvet dress and skirt

The Amelda mini in a dress and skirt is our absolute favorite for all your dress up needs this Holiday season! How cute is the skirt with a graphic tee and booties? Don't mind us while we steal this outfit idea all winter long.

Two girls wearing Christmas pajama matching sets.

I'd say the winner of the Holidays across the board is loungewear.  I mean, when we don't leave the house we might as well make our pajamas as cute as possible.  We just got a ton of graphic Christmas loungewear and sweatshirts in and cannot wait to sport them all season long.

Two girls wearing graphic Christmas Sweatshirts

Ok, we had to call out the graphic Christmas sweatshirts because they are just too good. They make us laugh every time we see them [and wear them].  They will definitely be your go to holiday zoom calls stunner.

Two girls wearing new years even graphic t-shirts and joggers

We know, We can we already saying the words New Years Eve? Well, we did and with graphic tees and joggers like these, we are a okay ringing in 2021 in our 2020 NYE best!

What styles are you looking forward to most this holiday season?


Fig & Willow

November 26, 2020 — H Q
Fig & Willow Boutique Clothing Store Grand Opening in San Marco, Florida

Happy 5th Birthday Fig & Willow!

Where did the time go?! Cannot believe it was five years ago that I first opened the doors to our Neptune Beach, Florida store!  This week we were able to celebrate this milestone by... opening a second Fig & Willow location in San Marco, Florida! 

If you are new to our store, let me tell you a little bit about us and how we came to be. 

Five years ago, I had the crazy idea to leave my corporate retail job to open a small boutique.  I wanted to bring affordable fashion-forward clothing for the everyday woman to my community. With the support of my amazing husband & family, I turned that idea into a reality and opened Fig & Willow in Neptune Beach, Florida in November of 2016!  With the positive responses to our boutique clothing at affordable prices, our online shop, was launched in February of 2017. 

Now with a thriving small business, expanding our brick and mortar locations and online store, my goal is to continue to have fun along the way, spend time with my family & friends and enjoy this beautiful journey of life!  I live by "if you do what you love, you'll never work a day in your life"

Thank you for making this crazy dream of mine a reality and I'm beyond grateful that you choose, Fig & Willow to help your beauty shine!



November 20, 2020 — H Q
Katie's Thanksgiving Day Outfit Ideas

Katie's Thanksgiving Day Outfit Ideas

We love the meme that says everyone through November always says "I can't believe it's November!" We have never felt more seen...

But seriously, HOW IS IT NOVEMBER?! Besides the shock of time warping by [even though we haven't really left the house], we honestly don't know what the Holidays are going to look like this year...literally.  Do we get dressed up? Are sweatpants allowed at the Thanksgiving Day table? Are mini dresses too much for a night out in the kitchen? We just don't know!

Well, not ones to be left in the dark, we decided to have Katie pull together some outfit ideas that you can wear this Thanksgiving! Let us know what you think!

Woman wearing a happy friendsgiving t-shirt with knit midi skirt and booties.

LOVE this literal Thanksgiving Day outfit with the "Happy Friendsgiving" graphic tee and knit midi skirt.  Now, if only we could see our friends for Friendsgiving...

Happy Friendsgiving Tee | $32

Dahlia Knit Midi Skirt | $54

Woman and baby girl wearing matching lilac dresses.

It doesn't get any better than when you can match your little mini me! Such a cute an easy outfit with a pretty colored baby doll dress with a light cardigan over top to complete the look!


Hang in There Kimono Cardigan | $68

Woman wearing a black and white sweater with distressed denim jeans.

For when you want to be wearing sweatpants but you know it'll get looks. Put on a buttery soft oversized sweater and distressed denim and you'll have them fooled into thinking you are put together.

Rendezvous Dot Sweater | $58

Nico Distressed Denim | $112

Woman wearing a tan and black striped sweater with black denim jeans.

Another one of those looks where you look so good but yet you feel so comfy still. Well, basically that's our whole wardrobe! 

Rue Sweater | $68

Hudson High Rise Black Denim | $58

Woman wearing a rust colored body suit with a kimono cardigan overtop and black denim jeans with tan boots.

We know know bodysuits don't scream "this will look great on my third helping" but when the bodysuit is so soft and you throw on an oversized cardigan, you have a match made in eat all the mashed potatoes heaven.

Leona Long sleeve Bodysuit | $48

Down the Line Cardigan | $88

Aline Button Fly Denim | $118


Wishing you a very Happy Thanksgiving!


The Fig & Willow Team


November 13, 2020 — Mandy Johnson
10 Tips to Stay Cool & Calm in Stressful Times

10 Tips to Stay Cool & Calm in Stressful Times

Has it been a long week for you too? I'm assuming your answer is YES since you are here now :) 

Regardless of what is going on in the world, it is always important to have some fool proof ways to calm ourselves down in the face of anxious or stressful situations.  Here we have put together 10 tips/tricks that we use to remain level headed when things just aren't going our way...

1. Take a deep breath. When we get anxious or upset our breathing becomes more shallow and quick.  As soon as you notice this, stop, and inhale deeply and exhale slowly.  You'll feel an instant calm.

2. Listen to music. Put on some of your favorite music when you need an instant pick me up.

3. Get outside.  Changing your scenery and getting in nature allows your mind to escape from the current thoughts that are overwhelming you. 

4. Exercise.  Get your body moving and you'll feel the endorphins work wonders on your mental state.

5. Write it down. Whenever you feel worked up, writing out your thoughts allows you to get out all the negative energy and thoughts you have built up.  Once they are out, you can choose to leave them there and move forward with a clear and positive mind. 

6. Drop your shoulders.  Did you just do it? Works right?! When we are tense our shoulders start heading towards our ears.  Take a deep breath and drop your shoulders. This helps your posture too!

7. Take a warm bath.  Throw in some bubbles and light a candle to really make it feel like a spa. 

8. Meditate. Don't get intimidated if this isn't something you currently do.  Meditation can be as little as one minute.  The whole point is to sit still and be present in the moment and not think about the past or future.  Be in the moment!

9. Clean up the clutter.  More often than not, when you are anxious or feel out of control, your space will reflect that.  Set a timer for ten minutes and clean one area of your space.  It's amazing how much better we feel when our space is clutter free.

10. Practice gratitude.  Grab a piece of scrap paper and write down five things you are grateful for that happened to you in the last 24 hours. When we can become grateful for what we have, it becomes much more difficult to continue to gripe or be upset by other things.

Hope these help you like they have helped us! Let us know if you have any good tips that you live by to remain calm in stressful times!


The Fig & Willow Team

November 05, 2020 — Mandy Johnson
Halloween Looks that don't involve a costume

Halloween Looks that Don't Involve a Costume

Halloween looks very different this year and since you may not be picking up treats with the kids house to house we pulled together some of our favorite festive pieces to make sure you stay in the Halloween spirit! 

Our Witch Graphic Tee is so cute, it'll put a spell on you! Your Halloween will be made when you sport this adorable graphic tee with your favorite black denim.  Throw on a witch hat and you will be the talk of room

Woman wearing a witch hat graphic tee with black button fly denim

With Graphic Tee:

This is what we call "Halloween, but make it stylish".  The best part is that these pieces are just as cute the rest of the year! Honestly, the Carmel pants are some of the best pants we've had and it's hard to keep them in stock! Get yours quick before they become a ghost. 

Woman wearing a rust colored tee and black high waisted wide leg pants

Carmel Smocked Pants:

This cozy light weight sweater is in the perfect pumpkin spice color to keep you looking festive this Halloween and a piece you can wear all Fall and Winter long! 

Woman wearing a dolman rust and cream sweater with felt fedora

Mock Dolman Top:

We love the idea of having this cozy cardigan on while the kids collect candy. It's the perfect color combo and looks great with so many pieces you already have in your closet.  Want to step up your Halloween game?  You could easily throw on some cat ears and BAM, Chic Leopard! 

Girl wearing a rust and black leopard oversized cardigan

Leopard Button Front Cami:

Tell us, are you dressing up for Halloween this year?

October 29, 2020 — Mandy Johnson
Some Easy Boo-tiful Halloween Decorations

Some Easy Boo-tiful Halloween Decorations

Can you believe that Halloween is just around the corner?! We certainly can't and with costumes to make [ok, fine, buy] and candy to collect there isn't much time to think about cute decorating ideas.  No need to worry! We got you covered! We gathered some of our favorite trending Halloween decorations so you can turn your home into a bewitching place to be this spooky season.

Halloween Bats Wall Decoration

DIY Halloween Bats - Midwestern Mama

You've been seeing these cute bats everywhere and while sitting cutting out 100 bats can be done...why waste your time.  Click here for some great options and start decorating in no time!

Oversized Handmade Halloween Spiders

DIY Halloween Front Porch Spider Decoration

Learn how to make these cute front porch Halloween critters here:

Paper Cup Light Up Ghosts

DIY Paper Cup Light Up Ghosts for Kids

If you have kids, this is an awesome craft that you can do with them! Easy and quick but with spook-tacular results!


  • White Paper Cups
  • Black Marker
  • Flameless Tea Lights
Learn how to put them together here:


Spooky Rock Eye Balls

Spooky Rock Eyeballs

We may not be the most artistic but these seem like something we are definitely going to try and make!

See all the steps here:

Floating Witch Hats

DIY floating witch hats

Such a cute addition to your front porch or kitchen to celebrate the season!

Here is how to do it:

Let us know if you use any of these decorating ideas! We're off to the craft store now! 


October 22, 2020 — Mandy Johnson
In October We Wear Pink!

In October We Wear Pink!

October is Breast Cancer Awareness month which is something near and dear to us here at Fig & Willow. Here is a letter from our founder, Katie.

Breast Cancer seems to be far too common to get! My Mom, Aunt and Grandmother all on the maternal side had breast cancer. So it feels pretty certain I will get it too. My most important job has been being a mother and wanting to be here for them as long as possible! These three and my husband, Donnie, make my life so blessed. Getting checked early or every six months, depending on your history is hoping to catch it early enough!

Life is fragile and short. We never know what we are going to get dealt. But i believe certain things you can stay on top of in order to do our best to stay a little longer.

While I think it's important to check yourself monthly - October is all about raising awareness. So don't forget to check of make that mammogram appointment you've been putting off!

Thank you for being here.  This week is all about GIVING BACK!



We are excited to be donating proceeds from every order to Breast Cancer Research this week [10/12-10/16].  Want to sport your support on your sleeve?...literally! Here are some cute pink items in store right now!

Breast Cancer Awareness Month Pink Clothing Items to Wear

1. Moving Forward Dress, $58

2. Rose Sweater, $68

3. Olivia Moto Jeggings in Dusty Pink, $48

4. Maya Quilted Jacket, $128

5. Maeve Wrap Sweater, $52

6. Mara Sweater, $68

7. Mix it Up Chiffon Top, $78

8. Dawson Ruched Tank Dress, $48

9. Gianna Cardigan, $68

October 15, 2020 — Mandy Johnson
10 of Our Favorite Sweaters!

10 of Our Favorite Sweaters!

Colorblocking, open backs and cardigans..oh my! Finally time to pack away those crop tops and tanks for some cut and cozy sweaters.  We love getting in our new arrivals because there are so many amazing pieces we can't wait to wrap ourselves in when the temperatures really drop.  Here are a few of our current favorites!

1. Renna Sweater in Moss // $58

2. Aster Sweater in Deep Mint // $54

3. Everest Sweater // $62

4. Leopard Colorblock Sweater // $58

5. Everlast Stars Sweater in Charcoal // $62

6. Everson Twist Back Top in Hunter // $52

7. Leopard Button Front Cardigan // $68

8. Hayden Sweater in Ivory // $52

9. Maeve Wrap Sweater // $52

10. Rue Sweater in Mocha// $68


Happy Sweater Weather! 


The Fig & Willow Team

October 09, 2020 — Mandy Johnson
Five Ways We Are Wearing Denim This Fall

Five Ways We Are Wearing Denim This Fall

It is no surprise that we LOVE our denim!  Denim jeans, denim jackets, denim shirts...GIVE US ALL THE DENIM!  We want to share five of our favorite looks we are wearing this Fall that are all centered around some awesome denim pieces in the shop!

Girl wearing a denim jacket with sweater sleeves and fedora felt hat

Detailed Denim Jackets

We are so happy to see so many different versions of this wardrobe classic coming out this Fall.  This Skies the Limit Denim Jacket has a fun cardigan sweater sleeve but we also have some detailed 

Denim Jacket:

Girl wearing high waisted straight leg jeans with bright orange sweater.

High Waisted Straight Jeans

The new silhouette of the season is one our favorites.  We joke that we are in big trouble when the high waisted trend is out because it is all our jean collection is now! Dressed up or dressed down, these will be great with all your Fall tops. 

High Waisted Straight Jeans:

Girl wearing black denim jeans with bright green sweater.

Black Denim Jeans

We find it hard to get a good pair of black jeans which is why we LOVE these new button fly denim jeans that are another easy pair to dress up or dress down with cozy all sweaters or with a great bodysuit.

Black Denim:

Girl wearing a black romper with a light denim jacket over top.

Light Denim Jacket

If you don't have a denim jacket in your wardrobe, run, don't walk to get yourself one!  They always add an instant cool factor thrown over any easy casual outfit.  This Jackie Jacket is a perfect layering piece because it is a little lighter than a classic denim but with all the great vibes of one.  You'll grab this to go out time and time again.

Denim Jacket:

Girl wearing a chambray shirt and skinny denim jeans with espadrilles.

Chambray Shirt

Another wardrobe classic, you'll love to have a denim shirt to layer over all your summer dresses and tanks.  Some easy styling tips are to tie the front up to add an instant waist to your look or leave it open to act as a light jacket.  

Chambray Shirt:


Hope you love these denim looks and Happy Fall!



October 02, 2020 — Mandy Johnson
Best Homemade Pumpkin Spice Latte

Best Homemade Pumpkin Spice Latte

It is the drink of the season and if you're like us you would much rather spend your money on a new pair of booties than throwing it at Starbucks for another PSL.  That is why we were so excited to make our very own Pumpkin Spice Latte!  Drum roll was delicious [we might even have a career in barista-ing]! 

Hope you enjoy this recipe as much as we do and we went ahead and linked some of our new Fall booties because now you'll have plenty of extra cash to splurge on the good stuff! 


Pumpkin Spice Latte

Pumpkin Spice Latte Recipe


2 c. dairy or non dairy milk

2 tbsp. pumpkin puree

1 to 3 tbsp. sugar [to taste]

1 tbsp. vanilla extract

1/2 tsp. pumpkin pie spice [extra for serving]

1/2 c. strong coffee

Whip Cream for serving



Add milk, pumpkin puree and sugar to a saucepan over medium heat. Heat until hot but do not boil. Remove the saucepan from the heat and whisk in coffee, vanilla and pumpkin pie spice.

Divide the mixture into two mugs. Top with whip cream and a sprinkle of pumpkin pie spice.


Recipe from:

New Fall Booties:


September 24, 2020 — Mandy Johnson