If you live in the 904, Duuuuval, Jacksonville, Jax Beach, etc Fig & Willow Boutique is where you can purchase the iconic JAX hat. They are an adjustable uni-sex fit so don't miss out on the chance to coordinate with the guy in your life. I have 5! One in every color. I hope in the future more colors continue to launch so that I can continue to build my collection. Recently, I purchased one as a gift for a friend that just moved to Jax from Maryland and she loved it, feeling so welcomed! Also, the perfect gift for those leaving our beloved town to start a new chapter but still wanting to represent this one.
